Tuesday, August 19, 2008
Lead Capture Pages are The Key to Internet Marketing
Lead capture pages are essential to the process of creating a list to market to. When a lead capture page serves as a gateway to a website, a prospect qualifies himself as a serious prospect when he completes the form to gain access to a website. Once the name is captured, this prospect now moves into the stages of establishing an online relationship with the owner of the website. Through a series of emails delivered by an autoresponder system, the goal is to establish rapport, build trust, create name recognition, and ultimately create a sale.
When should you use a lead capture page? Anytime you are promoting a website, the only way to track the activity and maintain follow-up is to have a lead capture page precede the website. Prospects who are genuinely interested as a result of your lead capture page content will take the next step to find out more and complete the requested form. All others will simply skip the form and move on. In this way, lead capture pages are excellent sorting tools.
How do you create a lead capture page? There are numerous ways to create a simple page. The easiest way is to subscribe to a lead capture service that specializes in the creation of customized lead capture pages. Four such services are Your SqueezePage2,
Marketing Makeover Generator, iPodiums, and EZLead Capture. The easiest page maker of these is Your Squeeze Page2. If money is an issue, one can create a customized lead capture page by using a free website creator service such as Freewebs. With a form code obtained from a free autoresponder account at Get Response, for example, one can create an original lead capture page, with the name and email form that is automatically forwarded to a series of emails established at the free Get Response account.
There are many features to consider if you subscribe to a lead capture creating service.
An easy to use HTML editor that essentially provides for a type and go ease of use is the ideal situation. Not all are as easy to use, however. Some companies provide a wide range of templates, others very few. Some companies have a wide array of headers to choose from, others allow you to use your own header graphics. Most allow audio, not all have video capability. In order to evaluate which company is best suited for your individual goals, it would be wise to experiment with several and pick the one that is best for the situation.
Linda Capiak is a marketing consultant for http://www.MagicWandMarketingSystems.com in Naperville, IL. Services include assistance in selecting a home business, selection of training and tools and selection of affiliate programs for immediate income. For more specific details call toll free 1-800-608-WAND. Visit the website to request a success series of email reports.
